I have noticed how some companies in the UK are using spiritual concepts in their advertising campaigns. Here are a few examples with my comments.
A journal recently ran the following ad. There is a poster showing three glasses. In the first is half a glass of beer and underneath it is the caption: “pessimist.” In the second is half a glass of beer with the caption: “optimist.” The third glass is full of beer with the caption: “The X Journal reader.” (X meaning I have ommitted the name of the journal.) The third glass represents what our real identity is, infinite. It is a great reminder.
Another fruit juice campaign states: “Nothing added, nothing taken away.” These ideas are a reminder that our nature is Perfect and what is perfect is forever whole and complete.
Next is a concentrated juice ad that can either be diluted in milk or water. The picture shows the juice about to dissolve in water but instead of it being totally dissolved, the juice takes the form of a female tennis player. There are variations of the same ad where the juice appears as a form. The diluted drink is symbolic of substance; while the concentrated juice represents the notion that forms are already present even if they appear to be invisible. Reminds me of quantum physics – that it is consciousness that makes quantum particles appear.
Finally there is a soap powder ad with the British tennis player, Tim Henman. We see him in a pose playing tennis. The caption reads: “Serves up championship whites.” In the picture, Henman’s outfit is so white that it merges in with the white background. Only Henman’s arms, legs, neck and head are visible. For me this ad has two reminders: First, to be at your best you have to know you are already connected to all Good. Second, all life is Spirit appearing. Life may appear infinite and varied yet it is the one Spirit being made manifest. Life is how Spirit becomes self-aware.
It would seem that Consciousness is using advertisers to disseminate ideas of good; ideas which remind Man of who He is. It matters not whether advertisers are aware or not. The irony is if we were all aware of who we are – “nothing added, nothing taken away” – we wouldn’t need any of these products, would we? At least these ideas of good are filtering into the mass media.
That’s what I call good advertising!